15th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit

Join the most anticipated event for commercial and marketing leaders in the life sciences sector—the 15th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit. This summit brings together key decision-makers from top pharmaceutical companies to discuss how to accelerate digital integration, improve field force efficiency, and elevate engagement with healthcare professionals.

Discover the latest best practices, innovations, and tools—from AI-driven targeting and omnichannel orchestration to content personalisation and performance metrics.

Take part in thought-provoking sessions, panel discussions, and networking moments that will inspire fresh thinking and strategic transformation.

Don’t miss this opportunity to sharpen your strategy, stay ahead of market trends, and drive commercial success in a rapidly changing healthcare landscape.

Join us and register today

Stay on top of the latest trends

Key speakers

Vincenzo Saccà

Customer & Sales Excellence Associate Director

Christophe Eskenazi

Executive Director, Head of Digital and IT for Major Markets

Alexandros Athanasiou

Head of Marketing Innovation & Excellence

Sebastian Cudny

Marketing & Medical Director

Patrice Roy

National Sales Director

Key topics

Omnichannel rewired: Designing experiences, not just campaigns
Aligning brand, medical, and market access insights into a single, unified narrative
Predictive Marketing: Anticipating HCP interest before it peaks, not after
Patient-centric digital solutions and tracking patient behaviour throughout the launch cycle
Sales agility: Building squads that adapt weekly, not quarterly
Metrics that matter: Redefining commercial KPIs for the next decade
Franchise-Led Account Planning: Aligning with Market Access, Medical, and MSLs
Redesigning processes with AI to eliminate friction in sales cycles

Who Should Attend

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from the pharmaceutical industry involved in:

Marketing
Sales
Brand
Commercial
Digital Marketing
Sales Force Effectiveness
Business Unit
Franchise
Commercial Excellence
Marketing Excellence
Digital Excellence
Multichannel
Business Strategy
Digital Innovation
Product Launch
Customer Management
Customer Excellence
Customer Insight