9th Annual Enhancing Customer Loyalty and Retention Summit

By attending the 9^th Annual Enhancing Customer Loyalty and Retention Summit, you will gain expert insights into questions such as: What is the outlook into the future of technologies in customer loyalty? How to enhance customer loyalty in the omnichannel environment? What makes different customer segments loyal, and how to involve the customers in your loyalty strategy? How to enhance loyalty without a structured loyalty program? Moreover, you will hear about personalisation, the importance of customer-centric company culture, big data management, blockchain, currencies of loyalty, and brand loyalty. The event is designed to provide you with key learnings from recent projects from the senior expert speakers from leading companies in customer loyalty and retention. The interactivity and diversity of the event will enable you to get inspiration from various perspectives, industries, markets, and the real-life case studies will give you insights into opportunities to drive the loyalty strategically.

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Key speakers

Monika SCHULZE

Global Head of Customer Experience & Digital Strategy

Maciej PARTYKA

Global Head of Customer Insights

Kornel MULLER

Senior CMI Director Europe

Alexey GORBAN

Head of Aeroflot Bonus Department

Svetlana LIKHAREVA

Chief Marketing Officer, Central and Eastern Europe

Ajit SIVADASAN

VP/GM Global eCommerce

Key topics

Voice of Customer: Co-creation of loyalty strategy with your customers
Emerging technologies: Which to prioritise for driving your customer loyalty strategy? Looking closely into ML, IoT, automation, and big data management
Digitisation of customer experience to drive loyalty
Loyalty beyond rewards: What are the overlooked drivers for customer loyalty? How to enhance loyalty without a loyalty program?
How to distinguish your rewards in the competitive world and across different markets and generations?
Managing loyalty strategy in an omnichannel environment: Choosing the channels that matter to your customers
New currencies of loyalty: Monetary rewards vs. alternative benefits
Churn prevention
Managing brand and experience loyalty strategy alongside customer loyalty program

Who Should Attend

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of Departments from aviation, banking, hospitality, telecom and retail industries involved in:

Customer Loyalty
Loyalty Program
Customer Retention
Churn prevention
Brand Loyalty
Brand Management and Performance
Loyalty Partnerships
Personalisation
B2B Loyalty
Customer Care
Customer Excellence
Customer Value Management
Customer Relationship Management (CRM)
Customer Operations
Customer Analytics
Customer Centricity
Customer Insights
Customer Engagement
User Experience
Customer Experience
Marketing
Digital Marketing
Head of Partnerships
Contact Centres