6th Annual Pharma Marketing Summit: Digital Marketing and CEM
The 6th Annual Pharma Marketing Summit will focus on the latest hot topics within the realm of Digital Marketing and CEM and will offer you the one of a kind platform for discussing the current challenges the industry is facing. Some pharmaceutical experts are tired of hearing of the “new approaches”, therefore we will bring you case studies focused on what has been implemented, what has worked and what has failed. Join us at the table, listen and debate the shift from a product to patient centricity, the multi-channel marketing, the optimal level of execution and implementing the customer engagement in theory vs. its practicalities.
Key SpeakersDr. Vivian Mendonca Regional Director - Oncology Market Access and Pricing - EEMEA MSD Switzerland Katja Lundell General Manager Glenmark UK Thorsten Mintel Director Customer Operations, Global Innovative Pharma Pfizer
Susanne Kellenaers Director of Multi-channel Marketing Daiichi Sankyo Europe |
Key topics
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Who Should attendThis event is designed for Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of departments from Pharmaceutical industry involved in: |
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6th Annual Pharma Commercial and Sales Force Effectiveness Summit will bring interesting cases from the latest trends shaping the sales force through the commercial models for competitive advantage. With the top companies from the Pharma industry, we will be discussing the best current model in sales, how the CRM can be the best practice to adopt to leverage quantity as well as quality and relevance of the customer facing interactions. What possible ways are there for maximizing the sales force productivity through defying the selling function of the company and identifying the first - line the Sales Manager’s role? We will discuss the best techniques for boosting the company’s sales force productivity and what should be done in the customer-centric model: when going beyond the sales and creating the 2016 experience.