The 5th Annual Pharma Marketing Summit - Digital Marketing & CEM


We have brought together experts from leading pharmaceutical companies such as Sanofi, Roche, AstraZeneca, Mylan, Bayer, Abbott, Janssen and MSD to give you exclusive insights into the world of digital marketing. A balanced split of top experts will share their case studies and knowledge with the audience which adds to the attractiveness and quality of this event. We will discuss the factors of success and failure of some of the leading multichannel strategies and also discover how to implement game design elements into your strategy.

Don’t miss your chance to join us and uncover new potential ways of improving, defining and designing your digital marketing strategy, explore what Social Media channels are most effective for your business and what does Big Data mean for customer experience in 2015.

 

Key Speakers

John Gerow

Executive Director of Strategy, Global Commercial Excellence

AstraZeneca

Tina Lupberger

Head of Marketing

Novartis

Jeff Solomon

Director Marketing

TEVA

 

Kasia Hein Peters

VP Head of Dengue Marketing

Sanofi Pasteur


Key topics

  • The journey to Digital Marketing Excellence
  • Integration of digital tactics within Multi-Channel Marketing
  • What does big data mean for customer experience in 2015
  • Omni-Channel trends, tactics and ideas
  • Customer Centricity: The importance of being customer-centic
  • Strategic Digital Marketing
  • Social Media and CEM
   

Who Should attend

Expected attendees will be Members of Board, C-level, Vice Presidents, Directors, Head and Senior Managers from the Pharmaceutical industry involved in:

  • Marketing
  • Digital Marketing
  • eMarketing
  • Global Marketing
  • Marketing & Sales
  •  Customer Experience
  • Business Unit
  • Corporate Strategic Marketing
  • Alternative Channels Marketing
  • Multichannel Marketing
  • Brand & Product Management
  • Customer Centric Marketing

Join us and register today

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Key speakers



Key topics




Who Should Attend