13th Annual Enhancing Customer Loyalty and Retention Summit


Both customer loyalty and customer retention are vital parts of any business strategy. Being able to measure and affect these two aspects is a crucial part of succeeding in any market. How can you make customers stay with a brand for years, assuring the latter of sustained returns? Should loyalty programmes implement personalisation to rewards, marketing communication, and customer experience? Join us at our conference for customer-oriented experts to find the answers and fresh perspectives of the leading experts in the field.

The 13th Annual Enhancing Customer Loyalty and Retention Summit has been designed to cover all the current and future trends, objectives, and issues regarding the personalisation of the customer’s journey, newest customer retention strategies, accurate mapping of customer touchpoints, engaging clients and giving them reasons to come back, ways to maximise profitability and increase the ROI of customers, the importance of setting expectations of the service you provide and many others. At our business event, you will meet the representatives of the leading banks, pharmaceuticals, telcos, airlines, hotels, retailers, and other cross-industry companies internationally that are providing superior service to their customers.

Here you will connect with other like-minded colleagues and learn from experienced leaders! On top of that, you will benefit from remarkable networking opportunities as the number of seats is limited.

Join us and register today

Stay on top of the latest trends

Key speakers

Özgür Özdemircili

Özgür Özdemircili

Director of Customer Success, Spain
Gerald Schloegl

Gerald Schloegl

VP Digital Channel Solutions & Commerce
Anna Barker

Anna Barker

Senior Director, Customer Experience Lisbon Site Lead
Ganna Koval

Ganna Koval

Global Director Loyalty Programs & Promotions
Carla Milovanov

Carla Milovanov

SVP Global Tech for Hotels


Key topics

  • The reasons why loyalty programs should implement personalisation to rewards, marketing communication, and customer experience
  • Contribution of sales performance, marketing performance, and product quality to repeat customer rate
  • Longer response time is the leading reason for customers' terrible experiences. Why is implementing a live chat among the best customer loyalty and retention strategies?
  • How could just a handful of customers lead to a significant increase in profits? Latest customer retention statistics
  • Driving growth for new products and services by working with your loyal customer base
  • Benefits and challenges of customer acquisition and retention. Critical points for growing revenue
  • Assumption of similarity of all users. A need for an individualised approach to incentive programmes for customers



Who Should Attend

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from banking, pharmaceuticals, chemical/petrochemical, aviation, telecom, retail, hospitality, automotive industries involved in:

  • Customer Loyalty
  • Customer Retention
  • Loyalty Program
  • Customer Experience
  • Digital Customer Experience
  • Loyalty Partnerships
  • Customer Insights
  • Digital Marketing
  • CRM & Loyalty
  • Service Delivery
  • Customer Success
  • Customer Centricity
  • Rewards and Loyalty
  • E-Commerce
  • Customer Engagements
  • Brand Loyalty
  • Customer Account Management
  • Brand and Marketing Strategy
  • Personalisation & Loyalty
  • Loyalty & Engagements