12th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit


In today’s hectic world, when economies around the world are suffering from the impact of the global pandemic, businesses are experiencing losses and many of them face the challenge of a complete upheaval of lifestyle. However, pharmaceutical companies are taking centre stage in the COVID-19 fight and they are experiencing positive growth on the market as well as a new burst of innovation in the infectious disease landscape.

The 12th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit has been designed to reveal all current trends analysing digital marketing, sales and commercial effectiveness, patient-centricity, digital transformation trends, go-to-market strategies, designing marketing and sales function for the future, and many others. At our pharma conference, you will have a great opportunity to meet C-level experts from different international pharmaceuticals companies and get insights from their interesting case studies. This interactive summit will provide you with noteworthy lessons learned together with detailed sales business strategies that will be shared by top experts in the pharma world.

You will also benefit from remarkable networking opportunities due to limited seats and friendly atmosphere of this highly interactive event. Get inspired by diversity, meet your peers and discuss with the senior-level decision-makers who will demonstrate the most important key points and current trends in the pharma field. It is the right place for sharing ideas, marketing strategies and inspiration, provided by experienced leaders on the market and establishing important business contacts!

Join us and register today

Stay on top of the latest trends

Key speakers

Shlomi <b>GANG</b>

Shlomi GANG

General Manager API Business Unit
Serena <b>SAGGINI</b>

Serena SAGGINI

Business Unit Director
Gianpaolo <b>CICCHELLI</b>

Gianpaolo CICCHELLI

Head of Gyn/GU/GI Franchise and Alliance
Erasmus <b>HOLM</b>

Erasmus HOLM

Chief Marketing Officer
David <b>VENTURA </b>

David VENTURA

Business Unit Head, Spain and Portugal
Anna <b>HAHN</b>

Anna HAHN

Business Development Manager


Key topics

  • Living in a new world – Assess the impact of COVID-19 and find out what is next in marketing and sales
  • Global pandemic as an accelerator of digital transformation
  • Customer centricity: Putting patients at the center of attention
  • Evolving commercial strategies & models and new trends in SFE and digital marketing
  • Commercials team of the future – Changing pharma sales force
  • Agile processes in pharma



Who Should Attend

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from the pharmaceutical industry involved in:

  • Marketing
  • Sales
  • Digital Marketing
  • Sales Force Effectiveness
  • Business Unit
  • Commercial Excellence
  • Marketing Excellence
  • Digital Excellence
  • Multichannel
  • Business Strategy
  • Digital Innovation
  • Product Launch
  • Customer Management