12th Annual Enhancing Customer Loyalty and Retention Summit


No one had really anticipated the changes that the pandemic was going to bring. We have seen extreme changes in consumer behaviour such as customers shopping differently and switching to new brands. In such volatile times, holding on to your existing customers is a significant challenge. Have people really stopped seeking rational rewards, such as points or discounts? It seems that a new era of “human” loyalty is upon us.

The 12th Annual Enhancing Customer Loyalty and Retention Summit is a business event where experienced leaders from top companies within the cross-industry field will dwell on the main challenges and trends in Customer Loyalty and Retention areas. This highly interactive conference will provide you with valuable information about effective customer retention strategies, driving customer experience with agile principles, technologies that can transform customer journeys, communication channels for better interaction with the customers, inspiring customer loyalty, understanding of customer behaviour and much more. Last but not least, you will gain an insight into new ways of working with consumers and new technologies that can solve challenges as well as identify opportunities.

This loyalty conference will give you the chance to benefit from remarkable networking opportunities with senior-level decision makers due to the limited seats. It is the right place to discuss your ideas with peers and establish considerable business contacts. Do not wait and reserve your seat at our cross-industry event!

Join us and register today

Stay on top of the latest trends

Key speakers

Olivier <b>BRUNG</b>

Olivier BRUNG

Director Customer Services & Field marketing Flying Blue
Oliver <b>ROSS</b>

Oliver ROSS

Interim Director Loyalty, EMEA
Pierre-François <b>DUBOIS</b>

Pierre-François DUBOIS

SVP Innovation Customer Engagement and Trust
Svetlana <b>LIKHAREVA</b>

Svetlana LIKHAREVA

CMO Director, Western Europe
Filippo <b>CINELLI</b>

Filippo CINELLI

Global Head of Client & Broker Management
Gregory <b>PIERQUIN</b>

Gregory PIERQUIN

IT Director, Data, CRM & Loyalty Platforms


Key topics

  • Building customer loyalty programs that work
  • Effective customer retention strategies
  • How to drive customer experience by implementing agile principles?
  • Account-based marketing at scale: Increasing relevancy for customer
  • How AI, ML & Big Data technologies can transform customer journeys
  • Staying ahead of customer expectations now and in the future
  • How to encourage customer loyalty during a pandemic?
  • What differentiates you from your competitors: Develop a connection with your brand



Who Should Attend

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from the banking, telecom, retail, chemical/petrochemical, pharmaceuticals, aviation, hospitality, automotive industries involved in:

  • Customer Loyalty
  • Customer Retention
  • Loyalty Program
  • Customer Experience
  • Loyalty Partnerships
  • Digital Marketing
  • CRM & Loyalty
  • Service Delivery
  • Customer Success
  • E-Commerce
  • Customer Engagements
  • Customer Account Management
  • Brand and Marketing Strategy
  • Personalisation & Loyalty
  • Loyalty & Engagements