8th Annual CEM & Customer Loyalty MENA Summit

In today’s world of competitions along with constant changes all industries are striving to provide the best customer experience and loyalty programs. New era of personalisation is coming, but digitalisation does not disappear from the horizon. Companies that want to grow and prosper are searching for new ways to interact with their customers. So, how to make every customer feel like a valued member of the family?

The 8th Annual CEM & Customer Loyalty MENA Summit has been designed to provide insights on key strategies from top players on developing customer journey, brand admiration, customer centricity, ways to leverage AI, loyalty programs, digitalisation and much more. At this business conference leading cross-industry companies of the MENA region will share how to provide best-in-class services to their customers. What can be done to make customers feel valuable? Through what tactics can the customer lifetime value and loyalty be increased? How to bring the vision of a brand to life? Join us and have these questions answered.

Reserve your seat at this interactive business meeting and do not miss the chance to network with senior-level decision-makers from top companies, meet like-minded experts, benefit from interaction and discussion sessions, and develop important business contacts. Do not hesitate and be at the place where you can meet our great speakers and hear their real-life case studies from the field of loyalty & retention.

Join us and register today

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Key speakers

Adeel <br><b>ESBHANI </b>


Brand Strategy & Planning Director
Nadim <br><b>GHRAYEB </b>


General Manager – Marketing, PR & CX International Markets


SVP Consumer Intelligence & Engagement
Mohammed <br><b>ALBATLI</b>


Head of Customer Loyalty and Engagement
Baycan  <br><b>KACAN</b>


Director Corporate & Residential Sales, Customer Experience and Digital Transformation
Nikhil <br><b>B KRISHNAN</b>


Head of CRM and Contact Centre

Key topics

  • Building your customer journey: From the first contact to a happy & loyal customer
  • Millennials and Boomers: How to connect with these generations?
  • Why most companies struggle to meet the expectations of their customers?
  • Customer centricity: Create a great, customer-centric company by regular communication with the customers
  • The impact of COVID-19: “Offline” person-to-person experience as the next horizon for personalisation?
  • Understanding the differences between omnichannel and multichannel – How to identify the right approach for your company?
  • The three E’s: Enablement, Enticement, Enrichment: How can we foster them?
  • The rules of building customer loyalty and retention
  • What challenges will the field face in 2022?

Who Should Attend

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from retail, banking, telecom, pharma, hospitality, automotive, chemical, and aviation involved in:


  • Customer Value Management
  • Customer Relationship Management (CRM)
  • Customer Loyalty
  • Loyalty Program
  • Brand Loyalty
  • Loyalty Partnerships
  • Rewards and Loyalty
  • Brand Management and Performance
  • Customer-Centric Culture
  • Customer Care
  • Customer Excellence
  • Customer Operations
  • Customer Analytics
  • Customer Retention
  • Customer Centricity
  • Customer Insights
  • Customer Engagement
  • User Experience
  • Customer Experience
  • Digital Transformation
  • Digital Marketing
  • Contact Centres