7th Annual Product Development Excellence in Banking MENA Summit

With the accelerating digital transformation and constant development of technology, it is crucial to implement new practices and strategies to stay competitive. New business models are created to meet the customer’s demand, ensure cost-effectiveness of product lifecycle management and stimulate growth.

The 7th Annual Product Development Excellence in Banking MENA Summit has been designed to reveal the most important topics in the development of banking products and in the further optimisation of related processes to ensure the highest quality and the best performance.

This banking conference will provide insights on banking products form senior-level decision-makers from the banking industry in the MENA region. How to develop a high-class product? What are the most necessary transformations that banks have to undergo to address the new challenges? During this highly interactive banking meeting, you will be able to learn from practical examples and case studies from top players in the industry. You can also take advantage of a unique networking opportunity to share and discuss your ideas during the panel and round-table discussions. Join us and gain knowledge on how digital transformation, AI revolution, COVID-19 pandemic and recent regulatory changes are shaping the banking industry.

Do not miss out on a chance and join already the 7th edition of this product development excellence in banking MENA summit! Discover hot trends and top innovations, hear from the C-level professionals over the industry, learn how to implement new strategies into your business and benefit from networking with peers!

Join us and register today

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Key speakers

Zeeshan <br><b>MUSTAFA</b>


Head of Products – Assets and Liabilities, Personal Banking
Sameer<br><b>NEMAZIE </b>


Director, Transaction Banking
Jinu  <br><b>JOHNSON</b>


SVP, Head of Personal Banking & Group Assets
Khaled  <br><b> MOHAMED</b>


Head of Mortgage Product Development
Gurhan <br><b> CAM</b>


Senior Vice President SVP & Deputy CDO Digital Transformation & Digital Banking & Innovation
Ahmed <br><b> OTHMAN</b>


Senior Credit Officer – Corporate Banking Group

Key topics

  • Challenges faced within the product optimisation process: Cost vs. revenue
  • Conventional vs. Islamic banks: Developing Shariah-complied financial products and services
  • Focusing on increasing the value of products: Creating the product to catch up with the demand generated by the Millennials and Gen Z
  • Launching products under the supervision of the competitors: How to establish the UPS of your product?
  • Security and data-driven product development: Fraud-detection empowered by AI clustering algorithms in real-time
  • Meeting your customer online: How to settle your targeted audience and distribution channels?
  • How to be successful: Proactively managing risk, regulations and capital within product development
  • Sharing responsibility and ensuring customer safety: Compliance with GDPR
  • COVID-19: Accelerating the digital transformation in the banking sector

Who Should Attend

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from banking industry involved in:

  • Product Development
  • Product Management
  • Product Implementation
  • Cash Management
  • Cards Product
  • Credit Product
  • Customer Analytics
  • Wholesale Banking
  • Consumer Banking
  • Private Banking
  • Liability Products
  • Wealth Management
  • Investment Products
  • Products Innovations
  • Trade Products
  • Islamic Products
  • Retail Banking
  • E-Channels
  • Online Services
  • FinTech
  • Alternative Distribution Channels
  • Internet and Mobile Banking
  • Digital Transformations