10th Annual Sales Force Effectiveness & Digital Marketing in Pharma Summit

In today’s hectic world, when the economies around the world are suffering from the impact of the global pandemic, businesses are experiencing losses and many face the challenge of a complete upheaval of lifestyle. However, pharmaceutical companies are taking centre stage in the COVID-19 fight and they are seeing positive growth on the market and a new burst of innovation in the infectious disease landscape. But what impact are pharmaceutical companies having in a time of strong clinical need? How does pharma industry overcome marketing challenges and adjust to the new digital transformation trends in order to design the best sales organisation? Join us at our interactive conference to have your questions answered!

The 10th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit has been designed to reveal all challenges and current trends analysing the sales effectiveness, digital transformation trends, go-to-market strategies, commercial effectiveness, patient-centricity, changes in market dynamics, designing a marketing and sales function for the future, and many others. At our pharma conference, you will have a great opportunity to meet C-level experts from different pharmaceuticals companies internationally and get insights from their interesting case studies. This interactive summit will provide you with noteworthy lessons learned together with detailed sales business strategies that will be shared by top experts in the pharma world.

You will also benefit from remarkable networking opportunities due to limited seats and friendly atmosphere of this highly interactive event. Get inspired by diversity, meet your peers and discuss with the senior-level decision-makers who will demonstrate the most important key points and current trends in the pharma field. It will be the right place for sharing the ideas, marketing strategies and inspiration, provided by experienced leaders on the market and establishing important business contacts!

Join us and register today

Stay on top of the latest trends

Key speakers

Michele <br><strong>SICCARDI</strong>


Director Business Operational Lead – GI Franchise
Shirley<br> <strong>CARREL</strong>


Global Marketing and Launch Excellence Director
Jose <br><strong>LUIS LUNA</strong>


Global Brand Director
Nuno <br><strong>MELO</strong>


Global Strategy Director
Romika <br><strong>BHOWMICK</strong>


Associate Director Commercial Platforms Strategy
Fabrizio <br><strong>CELIA</strong>


Head of Sales & Marketing Lung Franchise at AstraZeneca Oncology

Key topics

  • The ability to generate incremental sales and higher returns on investments
  • How can companies overcome marketing challenges with insight-led approaches?
  • Commercial effectiveness and key success factors in the rapidly changing environment
  • Patient-centeredness and business growth: Can pharma have both?
  • Go-to-market strategy: How does multichannel marketing benefit pharma’s customer?
  • Designing a marketing and sales function that is fit for the future
  • Understand what drives values: Rethink how to engage different customer constituencies
  • The global pandemic and its effect on pharmaceutical marketing and sales
  • Main changes in the market dynamics: What is the future of sales force effectiveness?

Who Should Attend

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from pharma industry involved in:

  • Marketing
  • Sales Force Effectiveness
  • Business Unit
  • Product Launch
  • Commercial Excellence
  • Global Marketing Excellence
  • Business Strategy
  • Digital Innovations
  • Digital Marketing
  • Digital Excellence
  • Multichannel Effectiveness
  • Multichannel Marketing
  • Customer Management