6th Annual Product Development Excellence in Banking MENA Summit


In the recent years, the world has been steadily gaining momentum, completely changing it. 2020, as one would expect from the beginning of the new decade, has been a turning point in the history of the world. Economic uncertainties, increased competition on the market, more demanding customers, and complete digitalisation of everyday processes are what awaits every industry in the near future. The banking sector is one of the most affected by the new decade. In order to be successful on the market in times of turbulence and constant changes, banks must continually offer new products to their customers.

How can you not just transform all processes into digital format, but also make them successful?

How can you effectively collect information about your users and sell them the products that they need?

How can you not panic about an unstable economy and the uncertainties of the population, but moreover provide support and confidence to your customers?

Join the 6th Annual Product Development Excellence in Banking MENA Summit and find out answers to these and other questions from C-level experts of the leading banks in the MENA region. Do not miss out on this great opportunity to network with your industry peers and gain unique experience and insightful tips from highly-experienced decision-makers within the MENA region. Do not hesitate and book your seat now!

Join us and register today

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Key speakers

Avinash Menon

Avinash Menon

Head of Investment Products and Governance
Bülent Ersöz

Bülent Ersöz

Payment Systems Director
Yusuf Jehangir

Yusuf Jehangir

AGM, Head of Marketing and Products
Ilker Onur Kaya

Ilker Onur Kaya

Vice President, Head of Innovation
Enaz Ebrahim

Enaz Ebrahim

Vice President & Head of Prepaid Card
Ajwad Hashim

Ajwad Hashim

Vice President, Innovation and Emerging Technology


Key topics

  • Why are companies still unaware of their customers’ needs in the era of wide range of user data and how to change it?
  • How to launch your product for the right price at the right place and before others?
  • Use the whole potential of the social networks to know your customers better
  • No skeletons in the closet: How to achieve the transparency that consumers demand in the banking sphere?
  • Unlocking the power of big data in today’s era of digitalisation
  • New strategies of minimising digital risks and providing cyber security to all bank customers in the new decade
  • Digital banking in 2021: Top opportunities and cornerstones within product development
  • What kind of support can the banking industry provide to its customers in times of panic and crisis



Who Should Attend

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, Heads of departments from banking industry involved in:

  • Product Development
  • Product Management
  • Product Implementation
  • Cash Management
  • Cards Product
  • Credit Product
  • Customer Analytics
  • Wholesale Banking
  • Consumer Banking
  • Private Banking
  • Liability Products
  • Wealth Management
  • Investment Products
  • Products Innovations
  • Trade Products
  • Islamic Products
  • Retail Banking
  • E-Channels
  • Online Services
  • FinTech
  • Alternative Distribution Channels
  • Internet and Mobile Banking
  • Digital Transformations