7th Annual CEM and Customer Loyalty MENA Summit


Put your customers on the pedestal! If there is no one interested in what you have to offer, there is no point for your business to exist at all. In the modern era of fast digitalisation and a wider choice every day, it is crucial to stay customer-centric and to understand customers’ needs. No matter what part of organisation we are talking about – it is always customer experience which needs to be put in the centre of the company strategy.

The 7th Annual CEM and Customer Loyalty MENA Summit has been designed to bring a unique knowledge and real experience within all current hot topics about loyalty programmes, the power of branding, customer-centricity and the power of personalisation. Different generations are looking for a different “added value” as they are aware of having a choice. What is the little extra you offer to your customers? Do they enjoy interaction with your brand? Are they supported when needed and are they satisfied with your care for them? Join us at our interactive business conference and share your ideas and experience with leading companies in the cross-industry! At this CX event you will hear from leading banks, telcos, automotives, hotels, retailers and other international companies that have managed to provide best-in-class service to their customers.

This conference will give you the vision of the story of top-players, the lessons learned and help you understand the value of creating customer-centric strategy to build a powerful brand. Due to limited seats available, this summit becomes a great place for networking, sharing experience and discussions. The right place and the right time to share your ideas, get insights and inspiration.

Join us and register today

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Key speakers

Moayad Al MOSHAWAH

Moayad Al MOSHAWAH

Head of Insights – Customer Experience
Seham El BEHISSY

Seham El BEHISSY

General Manager Digital & Connected Cars
Asim Al-ZADJALI

Asim Al-ZADJALI

Vice President Customer Experience
Cagdas SECKIN

Cagdas SECKIN

Business Excellence Director
Hussein 	M. DAJANI

Hussein M. DAJANI

General Manager – Digital and CX Transformation
Vikram KRISHNA

Vikram KRISHNA

Executive Vice President, Head of Group Marketing & Customer Experience


Key topics

  • Vitamin E: The Empowered Employee
  • Shifting the Customer-Brand Relationships in the Mobile-First World
  • Building a Customer-Centric Brand
  • Developing a Customer-Centric Culture
  • Customer Experience Measurements & Insights  
  • Why Do Shared Values Matter for Building Loyalty?
  • Digital Omnichannel as the Next Word in Customer Experience



Who Should Attend

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from retail, telecommunication, banking, automotive, aviation, hospitality, pharmaceutical industries involved in:

  • Customer Loyalty
  • Loyalty Program
  • Customer Retention
  • Churn prevention
  • Brand Loyalty
  • Brand Management and Performance
  • Customer-centric culture
  • Loyalty Partnerships
  • Rewards and Loyalty
  • Customer Care
  • Customer Excellence
  • Customer Value Management
  • Customer Relationship Management (CRM)
  • Customer Operations
  • Customer Analytics
  • Customer Centricity
  • Customer Insights
  • Customer Engagement
  • User Experience
  • Customer Experience
  • Digital Transformation
  • Digital Marketing
  • Head of Partnerships
  • Contact Centres