International Conferences Conference Provider | Allan Lloyds

6th Annual CEM and Customer Loyalty MENA Summit


Modern-day customers are demanding more and more as there are many businesses they can choose to buy the products from. Getting customers to buy your product is one goal, to engage and retain the customers so they become loyal is another. In a world where customer experience is more important than the product itself, we have to make sure the customers get what they are looking for.

The 6th Annual CEM and Customer Loyalty MENA Summit will give you an insight into the mind of a customer and tips how to create a seamless customer experience. At this business conference we will refer to technology as an opportunity to boost your business. Experience leaders will provide you with lessons learned when attracting their customers in the era of digitalisation and digital transformation. Discuss the latest trends and challenges when retaining your customers at our business event, learn about the importance of personalised customer approach and share your ideas about customer needs. On the top of that, at our customer experience and loyalty event top players in MENA region will present their key strategies in collecting the data and using them effectively. What are the most successful loyalty programs on the market? Find out at this business meeting!

By attending our customer experience and loyalty conference with limited seats, you will benefit from networking opportunities and leave with remarkable ideas for further implementations in your company.

Join us and register today

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Key speakers

Naima Bikbi

Naima Bikbi

Customer Experience Transformation Director
Peter DeBenedictis

Peter DeBenedictis

CMO - Middle East & Africa
Katrin Mueller

Katrin Mueller

Director Loyalty Marketing
Sherin Yassin

Sherin Yassin

SVP - Head of Corporate Marketing
Arnab Goswami

Arnab Goswami

Director Customer Engagement & Partnerships
Peter Halsor

Peter Halsor

Senior Vice President - Customer Experience


Key topics

  • Digital transformation in CEM
  • Seamless customer experience
  • Data-based customer engagement
  • Personalised customer approach

  • Successful loyalty programs
  • Customer loyalty and retention
  • Rewarding your customers
  • Customer-centric culture



Who Should Attend

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from retail, telecommunication, banking, automotive, aviation, hospitality, pharmaceutical industries involved in:

  • Customer Loyalty
  • Loyalty Program
  • Customer Retention
  • Churn Prevention
  • Brand Loyalty
  • Brand Management and Performance
  • Customer-centric Culture
  • Loyalty Partnerships
  • Personalisation
  • Rewards and Loyalty
  • Customer Care

  • Customer Excellence
  • Customer Value Management
  • Customer Relationship Management (CRM)
  • Customer Operations
  • Customer Analytics
  • Customer Centricity
  • Customer Insights
  • Customer Engagement
  • User Experience
  • Customer Experience
  • Digital Transformation
  • Marketing
  • Digital Marketing
  • Head of Partnerships
  • Contact Centres