6th Annual Pharma Marketing Summit: Digital Marketing and CEM

The 6th Annual Pharma Marketing Summit will focus on the latest hot topics within the realm of Digital Marketing and CEM and will offer you the one of a kind platform for discussing the current challenges the industry is facing. Some pharmaceutical experts are tired of hearing of the “new approaches”, therefore we will bring you case studies focused on what has been implemented, what has worked and what has failed. Join us at the table, listen and debate the shift from a product to patient centricity, the multi-channel marketing, the optimal level of execution and implementing the customer engagement in theory vs. its practicalities.


Key Speakers

Dr. Vivian Mendonca

Regional Director - Oncology Market Access and Pricing - EEMEA

MSD Switzerland

Katja Lundell

General Manager

Glenmark UK

Thorsten Mintel

Director Customer Operations, Global Innovative Pharma



Susanne Kellenaers

Director of Multi-channel Marketing

Daiichi Sankyo Europe

Key topics

  • Customer Experience  & Patient Centricity  - putting the customer in the centre of everything
  • How to use the customer engagement? 
  • Patient Empowerment
  • Fostering a customer-centric mindset at every level of the organization
  • Actual role of the patient in the process of building a marketing strategy
  • Multi-channel Marketing & Management
  • The difference between the Multi-channel and Digital
  • Maintaining a successful dialogue between the needs of the physician, patient and payer

Who Should attend

This event is designed for Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of departments from Pharmaceutical industry involved in:

  • Pharma Marketing
  • Digital Marketing
  • Content Marketing
  • Multi-channel Management

  • Customer Experience Management
  • Customer Excellence
  • Customer Engagement
  • Patient Centricity
  • Market Access


6th Annual Pharma Commercial and Sales Force Effectiveness Summit will bring         interesting cases from the latest trends shaping the sales force through the commercial models for competitive advantage. With the top companies from the Pharma industry, we will be discussing the best current model in sales, how the CRM can be the best practice to adopt to leverage quantity as well as quality and relevance of the customer facing interactions. What possible ways are there for maximizing the sales force productivity through defying the selling function of the company and identifying the first - line the Sales Manager’s role? We will discuss the best techniques for boosting the company’s sales force productivity and what should be done in the customer-centric model: when going beyond the sales and creating     the 2016 experience.

Join us and register today

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Key speakers

Key topics

Who Should Attend