International ConferencesConference Provider | Allan Lloyds

6th Annual CEM and Customer Loyalty MENA Summit


Nowadays, customers are demanding more and more as there are many businesses they can choose to buy the products from. Getting a consumer to buy your product is one goal, to engage and retain this customer so he becomes loyal is another. In a world where customer experience is sometimes more important than the product itself, we must make sure to give the customers what they came for. The 6th edition of our CEM and Customer Loyalty MENA Summit will give you an insight into the mind of a customer and how to create a seamless customer experience. Technologies are there to help with your business, so make sure you don’t stay behind and find out how to attract customers in the era of digitalisation and digital transformation. Make sure you know what are the current trends and challenges when retaining your customers, learn about the importance of personalised customer approach and how to listen to your customers, and how data can help you with that. Create the right and successful loyalty programs for your customers with the right rewards at the time and lead the way to success.

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Key speakers

Guilherme Rodrigues

Guilherme Rodrigues

AVP Customer Experience and Design Lead
Peter DeBenedictis

Peter DeBenedictis

CMO - Middle East & Africa
Asim Al-Zadjali

Asim Al-Zadjali

Vice President Customer Experience
Sinem Yuksel

Sinem Yuksel

Customer Experience Director
Arnab Goswami

Arnab Goswami

Director Customer Engagement & Partnerships
Peter Halsor

Peter Halsor

Senior Vice President - Customer Experience


Key topics

  • Digital transformation in CEM
  • Seamless customer experience
  • Data-based customer engagement
  • Personalised customer approach

  • Successful loyalty programs
  • Customer loyalty and retention
  • Rewarding your customers
  • Customer centric culture



Who Should Attend

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, Heads of departments from aviation, banking, hospitality, telecommunication, pharmaceutical and retail industries involved in:

  • Customer Loyalty
  • Loyalty Program
  • Customer Retention
  • Churn prevention
  • Brand Loyalty
  • Brand Management and Performance
  • Customer-centric culture
  • Loyalty Partnerships
  • Personalization
  • Rewards and Loyalty
  • Customer Care

  • Customer Excellence
  • Customer Value Management
  • Customer Relationship Management (CRM)
  • Customer Operations
  • Customer Analytics
  • Customer Centricity
  • Customer Insights
  • Customer Engagement
  • User Experience
  • Customer Experience
  • Digital Transformation
  • Marketing
  • Digital Marketing
  • Head of Partnerships
  • Contact Centres