9th Annual Enhancing Customer Loyalty and Retention Summit

4 - 6 Jun 2019, Barcelona

By attending the 9th Annual Enhancing Customer Loyalty and Retention Summit, you will gain expert insights into questions such as: What is the outlook into the future of technologies in customer loyalty? How to enhance customer loyalty in omnichannel environment? What makes different customer segments loyal, and how to involve the customers in your loyalty strategy? How to enhance loyalty without a structured loyalty program? Moreover, you will hear about personalisation, importance of customer-centric company culture, big data management, blockchain, currencies of loyalty, and brand loyalty. The event is designed to provide you with key learnings from recent projects from the senior expert speakers from leader companies in the customer loyalty and retention. The interactivity and diversity of the event will enable you to get inspiration from various perspectives, industries and markets, and the real-life case studies will give you insights into opportunities to drive the loyalty strategically.  

Key Speakers

Ajit Sivadasan

VP/GM Global eCommerce

Lenovo


Hakan Sogut

Head of CRM Systems

Turkish Airlines


Alexey Gorban
Head of Aeroflot Bonus Department
Aeroflot

Kornel Muller
Senior CMI Director Europe
Unilever

Maciej Partyka
Global Head of Customer Insights
Barclaycard

Monika Schulze
Global Head of Customer Experience &
Digital Strategy
Zurich Insurance Company

Key Topics

  • Voice of Customer: Co-creation of loyalty strategy with your customers
  • Emerging technologies: Which to prioritise for driving your customer loyalty strategy? Looking closely into ML, IoT, automation, and big data management
  • Digitisation of customer experience to drive loyalty
  • Loyalty beyond rewards: What are the overlooked drivers for customer loyalty? How to enhance loyalty without a loyalty program?
  • How to distinguish your rewards in the competitive world and across different markets and generations?
  • Managing loyalty strategy in an omnichannel environment: Choosing the channels that matter to your customers
  • New currencies of loyalty: Monetary rewards vs. alternative benefits
  • Churn prevention
  • Managing brand and experience loyalty strategy alongside customer loyalty program

 

   

Who Should Attend

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of Departments from aviation, banking, hospitality, telecom and retail industries involved in:

  • Customer Loyalty
  • Loyalty Program
  • Customer Retention
  • Churn prevention
  • Brand Loyalty
  • Brand Management and Performance
  • Loyalty Partnerships
  • Personalisation
  • B2B Loyalty
  • Customer Care
  • Customer Excellence
  • Customer Value Management

 

  • Customer Relationship Management (CRM)
  • Customer Operations
  • Customer Analytics
  • Customer Centricity
  • Customer Insights
  • Customer Engagement
  • User Experience
  • Customer Experience
  • Marketing
  • Digital Marketing
  • Head of Partnerships
  • Contact Centres

 

1.       Updates on GVP modules

Register for event

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Contact

Allan Lloyds Group
Trnavska cesta 82, 821 02 Bratislava, Slovakia

+421 221 025 322

info@allanlloyds.com

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