Marketing and Sales Leadership Summit

22 - 23 May 2019, Barcelona

Marketing and Sales Leadership Summit has been designed to dig deeper into the turbulent and challenging territory of marketing and sales operations and leadership among top companies in the market. Top players across industries like Telecom, Banking, Retails, Technology, E-commerce, etc. will share their stories and lessons learned in digital transformation, brand awareness, new marketing and sales strategies, technological impact on marketing and sales and the next step in their journey to become better companies with the purpose and positive social impact.

You will hear how to implement all those trends in your internal processes and departments, how to embrance all those market changes and include them into your day to day job and find inspiring stories that will help you progress. Join the energizing discussions and battle of ideas to understand what the future of marketing and sales leadership beholds and network with the motivating senior experts that will share their stories. Listen and get inspired!

Key Speakers

Olga Semenenko

Head of Global Brand Strategy & Social Media Engagement - International Retail Banking

BNP Paribas

Rubén Bautista Tapias

Director 3C (Computing, Communications, and CE) - AliExpress Spain

Alibaba Group

Michel Smook

Head of Robotics - Wholesale Banking  



Guylene Tarrazi-Prault

Customer Success Director, Dynamics 365

Microsoft France

Alejandra Alonso Díaz

Head of Market Insights


Miguel Marti 

European Head of OOH New Channels & Social inclusion projects 


Key Topics

  • How to drive successful engagement with the audience for a bank
  • From Funnel To Tunnel: Making AI work for your marketing strategy
  • Building Brands with Purpose
  • How the new technological scenarios have changed the sales and marketing best practices, placing the challenge of generating new wealth through the digitisation of experiences
  • Robots are coming: time to prepare for the future
  • Omnichannel: the New Retail in a global environment
  • Disruption from within – How StartUp Pampers is changing Pampers marketing model
  • Emerging Technologies supporting sales teams in Financial Services
  • Purpose driven marketing and brand activism in the world’s most sustainable bank

Who Should Attend

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of departments from cross industry/industries involved in:


  • Marketing and Communication
  • Digital Marketing and Sales
  • Online Marketing
  • E-commerce
  • Retail Marketing
  • Category Management
  • Brand Marketing and Brand Awareness Marketing
  • Digital Transformation
  • Purpose Driven Marketing and Sales
  • Content Marketing, Social Marketing, Influencer Marketing
  • Marketing and Sales Leadership

  • Sales and Marketing Strategy
  • Innovation Marketing
  • Strategic Marketing and Sales
  • Digital Platform Sales
  • Performance marketing and Sales
  • Business Transformation
  • Disruptive Sales
  • Key Account Management
  • Omnichannel
  • Channel Marketing and Sales
  • Marketing and Sales Operations
Register for event



Allan Lloyds Group
Trnavska cesta 82, 821 02 Bratislava, Slovakia

+421 221 025 322

Follow us