8th Annual Pharma Marketing Summit-Digital Marketing & CEM

9 - 11 Oct 2018, Berlin

The 8th Annual Pharma Marketing Summit will focus on the latest hot topics within the realm of Digital Marketing and CEM and will offer you the one of a kind platform for discussing the current challenges the industry is facing. Some pharmaceutical experts are tired of hearing of the “new approaches”, therefore we will bring you case studies focused on what has been implemented, what has worked and what has failed. Join us at the table, listen and debate about the changing face of pharmaceutical marketing, marketing strategies, patient engagement and targeting, visual content marketing, the optimal level of execution and implementing the customer engagement in theory vs. its practicalities. 

 

 

Key Speakers

Nadja de Wolf

Director of Public Affairs & Patient Experience

Takeda

Klara Zimmermann

Nordic Brand Manager

Eli Lilly

Ute Wolff

Director Global Multi-Channel Strategy & Execution, Head of Implementation

Merck KGaA

 

Paula Barriga

Worldwide Associate Marketing Director

Novartis

Hicham Naim

Senior Director - Head of Customer Experience Strategy & Operations

Takeda

Lin Lei

Associate Director Digital Customer Engagement

Teva

Key topics

  • Development of digital marketing strategies
  • Customers segmentation and effective customer experience in pharma
  • Embrace of multichannel marketing
  • Utilisation of digital marketing
  • Presence of pharma companies in social media
  • Value and attribute of pharma digital success

 

Who Should attend

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, Heads of departments from pharmaceutical industry involved in:

  • Pharma Marketing
  • Digital Marketing
  • Content Marketing
  • Multi-channel Management

  • Customer Experience Management
  • Customer Excellence
  • Customer Engagement
  • Patient Centricity
  • Market Access

 

6th Annual Pharma Commercial and Sales Force Effectiveness Summit will bring         interesting cases from the latest trends shaping the sales force through the commercial models for competitive advantage. With the top companies from the Pharma industry, we will be discussing the best current model in sales, how the CRM can be the best practice to adopt to leverage quantity as well as quality and relevance of the customer facing interactions. What possible ways are there for maximizing the sales force productivity through defying the selling function of the company and identifying the first - line the Sales Manager’s role? We will discuss the best techniques for boosting the company’s sales force productivity and what should be done in the customer-centric model: when going beyond the sales and creating     the 2016 experience.

Register for event

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Contact

Allan Lloyds Group
Trnavska cesta 82, 821 02 Bratislava, Slovakia

+421 221 025 322

info@allanlloyds.com

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